Author profile Previous posts
by Sam Roggeveen - 11 July 2008 4:26PM
The newish ABC TV program devoted to the advertising industry, The Gruen Transfer, regularly challenges ad agencies to come up with campaigns to sell unpopular or ridiculous ideas. In last Wednesday's episode, The Gruen Tranfer aired two cracking advertisements promoting the idea that Australia should invade New Zealand.
The first ad riffs off the well known Kiwi tourism slogan, '100% Pure New Zealand':
The second ad starts from the premise that Australians love nothing better than a day off:
(Thanks to reader Jonathan for the idea for this one.)
About The Interpreter
Comments policy
Archive - by category and author
Editor: Sam Roggeveen Deputy Editor: Fergus Hanson Assistant Editor: Andrew Carr
Log in
iPhone App
The Interpreter RSS Feed
Email Digest
To receive a digest of posts from The Interpreter via email, enter your email address:
Receive a daily digest -> Receive a weekly digest ->
Preview | Powered by FeedBlitz
Selling Australian uranium to India The Lowy Institute's Fiji Poll Asian languages in Australia Women and the foreign policy commentariat What is 'strategy'?
List All Debates
This is the archive of a Lowy Institute blog which ran from January to April of 2011. It was published to debate the Gillard Government's independent aid review, which was then in its research and consultation phase. We offer this archive as a service to researchers and the general public.
